You don’t have to be an AI expert to use AI effectively in content design — you just need solid fundamentals and the right mindset.

In this session, Jordana will break down how different models work and teach you how to match the right tool to the right task. Moving beyond basic prompting, you’ll explore frameworks such as RACE, and learn tool stacking techniques that transform generic AI outputs into content that succeeds. This session is perfect for content designers who have tried AI but want to move beyond basic instructions to create scalable content systems that work.

In this session, you’ll learn how to:

• Apply the RACE framework to transform vague AI instructions into structured prompts that deliver consistent, brand-aligned content.
• Implement “tool stacking” workflows that combine LLMs, Data-driven tools and multimodal models to solve specific content challenges.
• Identify which AI tools work best for different content tasks, from ideation and research to creation and optimization.