Earlier this year, Ryan realized he was missing a personal connection to his content design work. So he revisited his favorite bits of 1990s pop culture.

Impostor syndrome? Be like Courtney Love: “I fake it so real, I am beyond fake.” Stakeholder struggles? Here’s Tyler Durden from Fight Club: “Stop trying to control everything and just let go!” As it turns out, applying Gen X proverbs to current content design challenges is a hella dope way to stay motivated.

In this talk, you’ll learn:

• How to look for unique bits of inspiration from any decade you want.
• That sometimes the best wisdom is idiosyncratic and/or a bit strange.
• How to brainstorm “t-shirt” slogans for your content design team to rally around.