In many B2B organizations, silos run deep. As content design leaders, we often come in needing to reinvent the content discipline amidst systemic problems. People thought we were there to fix the docs, when in fact we have a much bigger vision for creating impact on the business and customers. This means if we only focus on the craft, we won’t have the impact we’re truly capable of.

Join Felicia as she shares stories from her career journey on how she shapes business with a content design lens. She’ll break down how to build strong relationships and develop leverage points that help you lead others on a larger scale. She’ll share insights into how to manage up and across, as well as mistakes she has learned to avoid. You’ll come away feeling empowered to think and act like a leader who drives change.  

In this session, you’ll learn how to:

• Build the conditions in your org for great work to happen
• Develop the mindset and practice of “First Team”
• Show up, speak up, and step up as a leader in meetings
• Play to your unique strengths